# LinkedIn Message Templates: 6 Top Sales Outreach Examples Uptown Creation Team October 30, 2024 ## 6 Best LinkedIn Message Templates for Sales Professionals and Teams LinkedIn is a _fantastic_ platform for outbound sales. It’s home to tons of key decision-makers, and lots of them use the platform to identify and vet vendors. But… that also (counterintuitively) makes getting good results on LinkedIn more difficult. So many people and brands are trying to sell solutions that your target prospects feel overwhelmed. And when that happens, your outreach ROI starts to drop. To stand out in saturated inboxes, it's important to fine-tune personalized, effective, and conversion-oriented LinkedIn messages. In this [Uptown Creation](/content/site-root.html) guide, we will share six templates that have generated great results for us in the past. Let’s dive right in. ## 6 Proven LinkedIn Message Templates to Generate Leads and Sales 1. The Initial LinkedIn Message after Connection Request Template 2. The Case Study Follow-Up Message Template 3. The Nudge Follow-Up Message Template 4. The Break-Up Follow-Up Message Template 5. The Content-Sharing Message Template 6. The Event Invite Message Template ### 1\. The Initial LinkedIn Message after Connection Request Template This is a [LinkedIn message template](https://www.youtube.com/watch?v=uu6H5Ynh6KE) that works _great_ because it accomplished three things in a very short amount of time: - It starts with a pattern disrupt - It addresses the elephant in the room (that you’re cold-messaging them). - It establishes your credibility. - It closes with a clear CTA. _I know this is random_ **_\[prospect’s name\]_** _, but you seemed like the best person to reach out to for this._ _I’m chatting with some_ **_\[prospect’s job title\]_** _’s that know they should be doing more to_ **_\[solve perceived problem\]_** _. _At a high level we help_ **_\[target market\]_** _businesses like \[customer\] and \[customer\] solve_ **_\[key problem\]_** _with_ **_\[product/service\]_** _._ _Would it be alright if I shared a few ideas for how you can_ **_\[solve perceived problem\]_** _?_ ### 2\. The Case Study Follow-Up Message Template If the message above doesn’t get a response, it’s time to send the follow-up. The goal here is to follow a similar format but to keep it brief. _Forgot to mention_ **_\[prospect’s name\]_** _- We just helped_ **_\[customer\]_** _solve_ **_\[perceived problem\]_** _in_ **_\[result time frame\]_** _If we were able to help you do something similar would this be worth a conversation?_ ### 3\. The Nudge Follow-Up Nudge Message Template Respond accordingly if you get a positive reply to your first or second connection request message. If the response is negative? Thank them for replying, and end the conversation. If the prospect accepts your request but doesn’t reply to your message? Give it some time. But if you don’t hear back after 2 or 3 business days, use this template to give a quick nudge. _Thoughts_ **_\[prospect name\]_** _?_ ### 4\. The Break-Up Follow-Up Message Template Use this template if your prospect asks for more information on your solution or to follow up on a post-connection message that hasn’t been replied to. **If you’re responding to a request for more information:** _Following up on our last conversation, here’s some more info on how_ **_\[your company\]_** _can help you._ **If you’re following up on an ignored post-connection message:** _Seems like my timing is off for solving_ **_\[perceived problem\]_** _,_ **_\[prospect’s name\]_** _._ _Before I mark you as no fit - if we were able to help you_ **_\[measurable result\]_** _would that be worth a conversation?_ _No worries if not, just let me know if I’m totally off base here._ ### 5\. The Content-Sharing Message Template Use this template when you find a relevant company or third-party post that can help you revive or [start a conversation](https://www.youtube.com/watch?v=BFYfB4vlSGk) with a prospect. _“Saw this post_ **_\[post link\]_** _, and I immediately thought of you because of_ **_\[personal detail\]_** _._ _It talks about:_ - **_\[key point 1\]_** - **_\[key point 2\]_** - **_\[key point 3\]_** _I think_ **_\[key point 1\]_** _is especially relevant to_ **_\[specific issue or pain point\]_** _,_ _and I wanted to share it with you._ _Let me know if you have any questions or just want to pick my brains. I’m always happy to share relevant content and talk about_ **_\[prospect industry\]_** _!_ ### 6\. The Event Invite Message Template Finally, use this template when you have an event to promote. _Saw your recent post about_ **_\[topic + link\]_** _and it caught my eye. I’m sure you get these all the time, so I’ll be quick!_ _I'm_ **_\[your name\]_** _,_ **_\[your position\]_** _at_ **_\[your company\]_** _. We're hosting an_ **_\[event type\]_** _on_ **_\[date\]_** _called_ **_"\[event name\]"_** _. It's all about \[brief description\]. Your post made me think you might be interested in attending._ _If so, I'd love to extend an invite. You can RVSP here:_ **_\[link\]_** _._ _Looking forward to seeing you there!_ **_\[your name\]_** ## 5 Tips for Writing LinkedIn Messages People _Actually_ Want to Read ### 1\. Only Contact People Who Are Likely to Respond Bad [targeting](/content/resources/how-to-target-your-ideal-leads-on-linkedin/index.html) will _always_ lead to a bad response rate. And a bad response rate means your LinkedIn outreach is more time-consuming, expensive, and frustrating than it needs to be. There are tons of ways to find higher-quality leads on LinkedIn, like: - [Boolean search](/content/resources/boolean-search-linkedin/index.html) - [Sales Navigator search filters](/content/resources/how-i-search-within-sales-navigator-my-favorite-filters-and-how-i-use-them/index.html) - LinkedIn groups - Referrals - LinkedIn analytics ### 2\. Use a Catchy, Concise Subject Line or First Sentence Your subject line can determine whether you get a response or connection acceptance. Keep it short and straight to the point. Don’t say too much upfront—a little mystery encourages prospects to open the message out of curiosity. And where possible, try for a personal connection, like highlighting a past employer, an alma mater, or a shared interest. These tips also apply to the message body. ### 3\. Avoid Being Predictable We’re talking about [“dirty”, overused phrases](/content/resources/stop-using-these-dirty-phrases-on-linkedin-you-probably-are-without-even-knowing/index.html) like: - “I’d love to add you to my network.” - “Thanks for connecting.” - “Let’s see what ways we can mutually support each other.” ### 4\. Leverage Your Existing Network Confirm if anyone who works at your company is already connected to the prospect. Mentioning the colleague’s name is a quick way to pique interest, especially if they know the person personally. If you can’t find a shared connection, check if you are connected to anyone who has endorsed their skills or consistently engages with their LinkedIn content. Highlighting this mutual connection shows that you’ve done your research and might be worth listening to. ### 5\. Share What’s in It for the Prospect Your first message may not necessarily include answers to the question “What’s in it for me?” but a follow-up should. Share details like: - Problem being solved - Potential cost savings and ROI - Past clients and positive reviews - Customer support quality ## Get Expert Guidance on LinkedIn Outreach Incorporating relevant prospect data and [optimizing your LinkedIn profile](/content/resources/linkedin-profile-optimization/index.html) positions you to get more message replies faster. So, research your potential clients to personalize each message and curate a professional, active, and trustworthy LinkedIn account.